You’re either the type of person who watches commercials in full or the kind of person who would rather do without them.
We, the Frameform team, love a good ad and are focusing on the best and worst examples of commercials featuring dance as the selling tool in today’s episode. Dance themed ads give the worldwide audience a taste of what screendance is.
Tying movement with product opens the mind of imagination and possibility to what an item can do and how it will make you feel using it. Whether the commercial is someone doing extravagant backflips in a pair of iconic khakis, or jamming out to their own beat in a pair of white headphones -- the creativity runs wild in these dancing advertisements.
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FEATURED
Gap
Khaki A-Go-Go (1999)
Lil Buck + Myles Yachts 5 min (2020)
Under Armour
Misty Copeland for UA (2016)
Burberry
Singin in the Rain (2020)
From London With Love (2014)
Free People
FP Movement Ballet (2014)
Apple
iPod/iPod Shuffle (2004 - 2008)
iPod Nano (w.video) Feist - Noemie LaFrance (2006)
Airpods Pro (2020)
Kenzo (2017)
Dir. by Spike Jonze
Activia - Ingrid Silva (2016)
Dir. by Ben Briand
GrubHub
Delivery Dance (2020)
Kia
Kia Soul Hamsters Party Rock Anthem (2011)
Jen’s Mentioned Watch
Why people hate corporate art styles so much YouTube video essay
Hannah’s All-Time Favorite Commercial
They - Silk (2016)
Clare’s All-Time Favorite Commercial (CW: Weird AF)
Quiznos Spongmonkeys (2004)
Jen’s All-Time Favorite Commercial
John Lewis Insurance - Tiny Dancer (2015)
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CHAPTERS
:00 Start
2:55 90s Gap commercials
6:14 Lil Buck + Myles Yachts 2020 Gap commercial
11:00 Misty Copeland for Under Amor
14:30 A dance ad that misses the mark
18:22 Burberry dance ads
22:05 Apple ads capturing its brand identity through dance
27:20 Big sponsors wanting attention through dance
31:30 When do we draw the line between dance and advertising?
37:20 FF Team’s all time favorite commercials / Close
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Submit your event announcement here by June 30.
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Got a question? Email us at frameformpodcast@gmail.com
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